Krista Thomas

Krista Thomas is a senior marketing executive at LiveRamp, where she leads marketing efforts focused on the company's core offerings in data connectivity, identity resolution, and clean room technology. She has established herself as a prominent voice in the post-cookie advertising landscape, helping brands, publishers, and platforms understand how to navigate identity challenges while maintaining responsible data practices. Her work at LiveRamp has been closely tied to evangelizing privacy-safe data collaboration solutions at a pivotal moment for the industry. Thomas has been an advocate for clean room adoption and interoperability, frequently engaging with industry stakeholders on how data clean rooms can enable measurement, audience activation, and collaboration without compromising consumer privacy. Her marketing leadership at LiveRamp has helped position the company as a central infrastructure provider in the evolving identity ecosystem, particularly as third-party cookie deprecation has accelerated demand for alternative solutions. As a thought leader within the AdTech marketing community, Thomas has contributed to industry conversations around data ethics, addressability, and the future of the open web. Her influence extends beyond internal marketing strategy to shaping how the broader market understands and adopts privacy-forward data technologies.

• Led marketing strategy at LiveRamp during a critical industry transition away from third-party cookies
• Championed clean room technology adoption and education across the advertising ecosystem