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Allison Metcalfe

Chief Revenue Officer at Zenoti

OperatorLinkedInNew York, New York, United States15+ years in industry

Last updated May 30, 2026 by the ATDb Editorial Team

Bio

Allison Metcalfe most recently served as Chief Revenue Officer at Zenoti (2025–2026). Her career spans CRO roles at Cloudinary, Quotient Technology and Demandbase, and nearly seven years at LiveRamp, latterly as SVP, Field Strategy.

Previous Roles

Chief Revenue Officer

Cloudinary (2023–2025)

SVP, Field Strategy

LiveRamp (prior)

Expertise
Commerce MediaRetail Media NetworksProgrammatic AdvertisingFirst-Party Data StrategyPerformance MarketingIdentity ResolutionPrivacy-First AdvertisingThird-Party Cookie Deprecation
Education
  • Bachelor's Degree, University of Illinois at Urbana-Champaign
Speaking Topics
The Future of Commerce MediaRetail Media Networks and First-Party DataNavigating the Post-Cookie Advertising LandscapePerformance Marketing in a Privacy-First World
Connections