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Allison Metcalfe
Allison Metcalfe most recently served as Chief Revenue Officer at Zenoti (2025–2026). Her career spans CRO roles at Cloudinary, Quotient Technology and Demandbase, and nearly seven years at LiveRamp, latterly as SVP, Field Strategy.
Last updated Jun 6, 2026 by the ATDb Editorial Team
- Years in industry
- 15 years
Career
Chief Revenue Officer
Cloudinary · 2023–2025
SVP, Field Strategy
LiveRamp · prior
Expertise & education
Expertise
Commerce MediaRetail Media NetworksProgrammatic AdvertisingFirst-Party Data StrategyPerformance MarketingIdentity ResolutionPrivacy-First AdvertisingThird-Party Cookie Deprecation
Education
- Bachelor's Degree, University of Illinois at Urbana-Champaign
Speaking topics
The Future of Commerce MediaRetail Media Networks and First-Party DataNavigating the Post-Cookie Advertising LandscapePerformance Marketing in a Privacy-First World
Connection details