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Samantha Jacobson

VP, Partnerships at OpenAI

Building strategic partnerships at the intersection of AI and advertising

OperatorSan Francisco, California, United States15+ years in industry

Last updated May 31, 2026 by the ATDb Editorial Team · Connections updated May 31, 2026

Bio

Samantha Jacobson is VP, Partnerships at OpenAI, where she leads partnership strategy at the forefront of AI's intersection with advertising and marketing. Her career spans senior leadership roles across the programmatic and data-driven advertising landscape, including Chief Revenue Officer at The Trade Desk, SVP of Publisher Development at Undertone, and VP of Sales at YuMe. She is recognized as a seasoned revenue and partnerships executive with deep expertise in scaling commercial relationships across the digital media ecosystem.

Previous Roles

Chief Revenue Officer / Senior Vice President

The Trade Desk (2018-2022)

Senior Vice President, Publisher Development

Undertone (2014-2018)

Vice President, Sales

YuMe (2011-2014)

Expertise
Identity ResolutionData CollaborationClean RoomsUID 2.0Programmatic AdvertisingPrivacy-First AdvertisingAuthenticated TrafficData Connectivity
Education
  • Bachelor's Degree, University details not publicly confirmed
Notable Achievements
  • Appointed Chief Strategy Officer at LiveRamp, guiding the company's positioning as the leading neutral identity and data connectivity infrastructure provider in AdTech
  • Played a key role at The Trade Desk in advancing UID 2.0 adoption as an industry-wide open-internet identity alternative to third-party cookies
  • Recognized as a leading female executive in AdTech, frequently cited in industry discussions on the future of addressability and data privacy
Awards
AdExchanger Awards recognition (specific year not confirmed)Cynopsis Top Women in Media (specific year not confirmed)
Speaking Topics
Post-cookie identity and addressabilityData collaboration and clean room technologyPrivacy-first advertising strategiesInteroperable identity frameworksThe future of the open internet
Publications
  • Contributed perspectives in AdExchanger and Digiday on identity resolution and the post-cookie transition
Connections