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Samantha Jacobson

Dealmaker

Samantha Jacobson is VP, Partnerships at OpenAI. Previously, she served as Chief Revenue Officer and Senior Vice President at The Trade Desk (2018-2022), where she advanced UID 2.0 adoption as an industry-wide open-internet identity alternative to third-party cookies. She also served as Chief Strategy Officer at LiveRamp, positioning the company as a leading neutral identity and data connectivity infrastructure provider in AdTech.

Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026

Role
VP, Partnerships
Company
OpenAI
Based
Los Angeles, California, United States
Connections
2

AI-drafted from public sources2 sources cited

Years in industry
15 years

Bio

Samantha Jacobson is VP, Partnerships at OpenAI. Previously, she served as Chief Revenue Officer and Senior Vice President at The Trade Desk (2018-2022), where she advanced UID 2.0 adoption as an industry-wide open-internet identity alternative to third-party cookies. She also served as Chief Strategy Officer at LiveRamp, positioning the company as a leading neutral identity and data connectivity infrastructure provider in AdTech.

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

UID 2.0Identity ResolutionProgrammatic AdvertisingData ConnectivityRevenue StrategyPartnershipsOpen Internet AdvertisingAdTech Infrastructure

Education

  • Bachelor's Degree, University details not publicly confirmed

Speaking topics

The future of identity in a cookieless worldOpen internet vs. walled gardensData connectivity and interoperabilityAI and the future of advertising

Recognition

Notable achievements

  • Drove industry-wide adoption of UID 2.0 as a privacy-forward, open-internet alternative to third-party cookies during her tenure at The Trade Desk
  • Positioned LiveRamp as a leading neutral identity and data connectivity infrastructure provider in AdTech as Chief Strategy Officer
  • Joined OpenAI as VP, Partnerships, bridging the AdTech ecosystem with AI-driven platforms

Awards

AdExchanger Awards recognition (specific year not confirmed)Cynopsis Top Women in Media (specific year not confirmed)

Publications

  • Contributed perspectives in AdExchanger and Digiday on identity resolution and the post-cookie transition
Connection details