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Samantha Jacobson

Dealmaker

Samantha Jacobson is VP, Partnerships at OpenAI. Previously, she served as Chief Revenue Officer and Senior Vice President at The Trade Desk (2018-2022), where she advanced UID 2.0 adoption as an industry-wide open-internet identity alternative to third-party cookies. She also served as Chief Strategy Officer at LiveRamp, positioning the company as a leading neutral identity and data connectivity infrastructure provider in AdTech.

Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026

Role
VP, Partnerships
Company
OpenAI
Based
Los Angeles, California, United States
Connections
4
Years in industry
15 years

Bio

Samantha Jacobson is VP, Partnerships at OpenAI. Previously, she served as Chief Revenue Officer and Senior Vice President at The Trade Desk (2018-2022), where she advanced UID 2.0 adoption as an industry-wide open-internet identity alternative to third-party cookies. She also served as Chief Strategy Officer at LiveRamp, positioning the company as a leading neutral identity and data connectivity infrastructure provider in AdTech.

Career

  • Chief Strategy Officer

    The Trade Desk · 2021-2024

  • Chief Revenue Officer / Senior Vice President

    The Trade Desk · 2018-2022

  • Chief Strategy Officer

    LiveRamp · prior to 2018

Expertise & education

Expertise

UID 2.0Identity ResolutionProgrammatic AdvertisingData ConnectivityRevenue StrategyPartnershipsOpen Internet AdvertisingAdTech Infrastructure

Education

  • Bachelor's Degree, University details not publicly confirmed

Speaking topics

The future of identity in a cookieless worldOpen internet vs. walled gardensData connectivity and interoperabilityAI and the future of advertising

Recognition

Notable achievements

  • Drove industry-wide adoption of UID 2.0 as a privacy-forward, open-internet alternative to third-party cookies during her tenure at The Trade Desk
  • Positioned LiveRamp as a leading neutral identity and data connectivity infrastructure provider in AdTech as Chief Strategy Officer
  • Joined OpenAI as VP, Partnerships, bridging the AdTech ecosystem with AI-driven platforms

Awards

AdExchanger Awards recognition (specific year not confirmed)Cynopsis Top Women in Media (specific year not confirmed)

Publications

  • Contributed perspectives in AdExchanger and Digiday on identity resolution and the post-cookie transition
Connection details