Chief Strategy Officer at LiveRamp
Jacobson is known for her strategic leadership in post-cookie identity and data collaboration, particularly her work advancing interoperable, privacy-safe frameworks for addressability across the open internet.
Last updated Feb 27, 2026 by AI Enrichment
Samantha Jacobson is one of the AdTech industry's most prominent strategists working at the intersection of identity resolution, data collaboration, and privacy-first advertising. As Chief Strategy Officer at LiveRamp, she helps define the roadmap for a company that serves as neutral infrastructure for the digital marketing ecosystem, enabling data connectivity across brands, agencies, publishers, and platforms without relying on third-party cookies. Her work is central to how the industry operationalizes authenticated identity and clean room technologies at scale. Jacobson's career has been deeply rooted in the programmatic and data-driven advertising space, with experience spanning publisher monetization, demand-side platforms, and data strategy. Before joining LiveRamp, she held senior roles at The Trade Desk, where she was instrumental in go-to-market strategy and industry partnerships, helping to evangelize solutions like UID 2.0 as a viable open-internet identity alternative. Her background bridging buy-side, sell-side, and infrastructure perspectives gives her a uniquely holistic view of the ecosystem's challenges and opportunities. At LiveRamp, Jacobson is a frequent voice in industry conversations around addressability, interoperability, and the future of data collaboration. She engages with trade bodies, standards organizations, and major ecosystem players to advance frameworks that balance personalization with consumer privacy. Her strategic influence extends beyond LiveRamp's product roadmap to shaping broader industry norms around how identity and data should function in a post-cookie, privacy-regulated world.
The Trade Desk (2018-2022)
Undertone (2014-2018)
YuMe (2011-2014)