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Craig Tuck

Chief Revenue Officer at LiveRamp

Tuck is known for leading revenue growth at LiveRamp during a pivotal industry transition, championing privacy-safe identity resolution and data collaboration as replacements for third-party cookie-based advertising.

OperatorSan Francisco, California, United States15+ years in industry

Last updated Apr 19, 2026 by ATDb automated enrichment · Connections updated Apr 20, 2026

Bio

Craig Tuck serves as Chief Revenue Officer at LiveRamp, where he leads the company's global revenue operations and go-to-market strategy. LiveRamp is widely regarded as foundational infrastructure for the data-driven advertising ecosystem, providing identity resolution, data collaboration, and connectivity solutions that enable brands, agencies, and publishers to activate data responsibly. In an industry grappling with the deprecation of third-party cookies and increasing privacy regulation, Tuck's role places him at the center of how the advertising industry is rebuilding its identity and measurement foundations. Tuck brings significant experience in AdTech and data-driven marketing to his role at LiveRamp. His career has spanned revenue leadership positions across companies operating at the intersection of data, identity, and programmatic advertising. At LiveRamp, he has been instrumental in expanding the company's commercial relationships with major brands, agencies, and technology partners, helping to scale adoption of solutions like RampID and Clean Room technology as the industry transitions away from cookie-based targeting. As a senior commercial leader at one of AdTech's most strategically important companies, Tuck is a key voice in industry conversations around privacy-safe data collaboration, identity interoperability, and the future of addressable advertising. He regularly engages with clients and partners on how to navigate the evolving identity landscape, positioning LiveRamp's data connectivity platform as essential infrastructure for the next era of digital marketing.

Previous Roles

Managing Director, UK & Northern Europe

LiveRamp

Senior Revenue Leadership Role

AdTech/Data Industry

Expertise
Identity ResolutionData CollaborationClean RoomsRampIDProgrammatic AdvertisingData ConnectivityPrivacy-Safe AdvertisingRevenue Operations
Notable Achievements
  • Led LiveRamp's revenue operations during the critical industry transition away from third-party cookies
  • Scaled LiveRamp's commercial partnerships with major brands, agencies, and publishers globally
  • Drove adoption of LiveRamp's Clean Room and data collaboration solutions across the enterprise market
Speaking Topics
Identity Resolution in a Post-Cookie WorldPrivacy-Safe Data CollaborationThe Future of Addressable AdvertisingData Clean Rooms and Interoperability
Connections