Travis Clinger

Travis Clinger is one of the AdTech industry's most recognized advocates for privacy-safe identity resolution and the transition away from third-party cookies. As SVP of Activations at LiveRamp, he leads the company's ecosystem partnerships and go-to-market strategy, working closely with publishers, platforms, DSPs, SSPs, and brand advertisers to enable data connectivity in a privacy-first world. He has been a central figure in the industry-wide conversation around cookieless addressability, helping to define what sustainable, consent-based identity infrastructure looks like at scale. Clinger has been particularly instrumental in driving adoption of LiveRamp's Authenticated Traffic Solution (ATS), a publisher-side integration that allows authenticated first-party data to be used for identity-based targeting and measurement without reliance on third-party cookies. His work has helped position LiveRamp as a foundational layer in the post-cookie ecosystem, connecting the dots between data owners, technology platforms, and the buy side. He is a frequent speaker at major industry conferences including Cannes Lions, Advertising Week, and IAB events, where he regularly addresses topics such as identity resolution, data collaboration, and the regulatory evolution of digital advertising. Before rising to his current role, Clinger built deep expertise across programmatic advertising, data onboarding, and identity strategy within LiveRamp and the broader ecosystem. His ability to translate complex technical and regulatory concepts into actionable business strategy has made him a trusted voice for both publishers navigating monetization challenges and brands seeking durable audience solutions. He is widely regarded as both an operator and an evangelist for responsible data use in digital advertising.

• Led publisher and platform adoption of LiveRamp's Authenticated Traffic Solution (ATS), scaling it to thousands of publisher integrations globally
• Emerged as a leading industry voice on post-cookie identity strategy, representing LiveRamp at major conferences including Cannes Lions, Advertising Week, and IAB Annual Leadership Meeting
• Helped establish LiveRamp's ecosystem strategy as a neutral identity infrastructure layer connecting buy-side and sell-side partners

• Contributed op-eds and bylines in AdExchanger, Digiday, and AdAge on identity resolution and cookieless advertising