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Melanie Hoptman

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Melanie Hoptman is a prominent figure in the Australian AdTech landscape, widely recognised for her work at LiveRamp in advancing data collaboration, identity resolution, and privacy-compliant advertising infrastructure. She has been a vocal advocate for the transition to first-party data strategies as third-party cookies have declined, helping publishers, brands, and agencies navigate the evolving identity ecosystem across the ANZ region. At LiveRamp, Hoptman has played a central role in growing the company's partnerships and platform integrations in Australia and the broader Asia-Pacific market. Her work spans educating the industry on authenticated identity solutions, data clean rooms, and the practical application of tools like RampID and LiveRamp's Data Collaboration Platform. She is frequently cited in industry media and appears at key AdTech events as a trusted voice on data strategy and the future of addressability. With over a decade of experience in AdTech and digital media, Hoptman has built a reputation as both a commercial operator and an industry thought leader. Her ability to translate complex data and identity concepts into actionable business strategies has made her a go-to resource for marketers and media owners seeking to future-proof their data practices in a privacy-first world.

Last updated Jul 10, 2026 by ATDb automated enrichment

Role
Vice President, Partnerships & Platforms, ANZ
Company
LiveRamp
Based
Sydney, New South Wales, Australia
Connections
1
Years in industry
15 years

Bio

Melanie Hoptman is a prominent figure in the Australian AdTech landscape, widely recognised for her work at LiveRamp in advancing data collaboration, identity resolution, and privacy-compliant advertising infrastructure. She has been a vocal advocate for the transition to first-party data strategies as third-party cookies have declined, helping publishers, brands, and agencies navigate the evolving identity ecosystem across the ANZ region. At LiveRamp, Hoptman has played a central role in growing the company's partnerships and platform integrations in Australia and the broader Asia-Pacific market. Her work spans educating the industry on authenticated identity solutions, data clean rooms, and the practical application of tools like RampID and LiveRamp's Data Collaboration Platform. She is frequently cited in industry media and appears at key AdTech events as a trusted voice on data strategy and the future of addressability. With over a decade of experience in AdTech and digital media, Hoptman has built a reputation as both a commercial operator and an industry thought leader. Her ability to translate complex data and identity concepts into actionable business strategies has made her a go-to resource for marketers and media owners seeking to future-proof their data practices in a privacy-first world.

Career

  • Senior Director, Partnerships & Platforms, ANZ

    LiveRamp · prior role

  • Various digital media and AdTech roles

    Multiple organisations · prior to LiveRamp

Expertise & education

Expertise

Identity ResolutionFirst-Party Data StrategyData CollaborationRampIDData Clean RoomsProgrammatic AdvertisingPrivacy-Safe AdvertisingPublisher Monetisation

Speaking topics

First-party data strategies in a cookieless worldIdentity resolution and addressabilityData clean rooms and privacy-safe collaborationThe future of programmatic advertising in ANZ

Recognition

Notable achievements

  • Led LiveRamp's partnership and platform growth across Australia and New Zealand, expanding the company's footprint in the ANZ AdTech ecosystem
  • Recognised as a key industry voice on first-party data and cookieless identity strategies in the Australian market
  • Featured in industry profiles by AdNews and Mediaweek for her expertise on data and identity

Publications

  • Industry commentary on first-party data in 2025 (Mediaweek)
  • Industry Profile feature (AdNews)
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