Melanie Hoptman

Executive

Senior commercial leader at a device-level CTV ad platform; represents the smart TV / ACR data tier of the CTV ecosystem that is distinct from traditional DSP or agency coverage.

Role: EVP, Streaming & Linear SalesCompany: LG Ad Solutions

Last updated Jun 26, 2026 by the ATDb Editorial Team

Bio

Melanie Hoptman leads advertising sales for LG Ad Solutions, the ACR-data-powered advertising business built on LG's smart TV installed base. She is a prominent voice in CTV advertising, automatic content recognition (ACR) data monetization, and the convergence of linear and streaming measurement. Her work positions LG Ad Solutions as a first-party data provider competing with traditional DSPs and measurement vendors.

Expertise & education

Expertise

CTV AdvertisingACR DataStreaming Measurement