Lauren Wetzel

Lauren Wetzel is the Global President, Data & Technology, of WPP.¹ She previously served as chief executive of InfoSum, a specialist in data clean room technology — a category InfoSum describes as one it created and defined — with a focus on data safety.² Following WPP's acquisition of InfoSum, Wetzel retained the CEO role at InfoSum and took on the additional position of Chief Solutions Officer for GroupM, working cross-functionally to develop data-driven products and solutions for WPP and GroupM clients.³ Her work has centered on the evolving landscape of data collaboration, privacy-enhancing technology, and first-party data strategies, with a focus on why brands are moving away from third-party data exchanges toward decentralized collaboration models that protect consumer privacy while sustaining marketing performance.⁴ Source 1: infosum.com — How collaborative intelligence will shape the future of TV Source 2: thedrum.com — Following InfoSum deal, WPP says its alternative to ID- ... Source 3: wpp.com — WPP acquires InfoSum in major investment in its AI-driven ... Source 4: infutor.com — The New Era of Data Lauren Wetzel, CEO of InfoSum

• CEOCurrent

  InfoSum · Since 2024

• Global President, Data and Technology SolutionsCurrent

  WPP plc

• Employee

  InfoSum · 2021–2024

• Employee

  LiveRamp

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