Lauren Wetzel
Lauren Wetzel serves as Global President, Data & Technology Solutions at WPP, where she leads the company's data and technology strategy at a global scale. She brings deep expertise in connecting data-driven solutions with advertising and marketing outcomes for brands. Wetzel is recognized for her command of first-party data, measurement, and the application of technology to drive accountable media performance.
Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026
- Years in industry
- 15 years
Bio
Lauren Wetzel serves as Global President, Data & Technology Solutions at WPP, where she leads the company's data and technology strategy at a global scale. She brings deep expertise in connecting data-driven solutions with advertising and marketing outcomes for brands. Wetzel is recognized for her command of first-party data, measurement, and the application of technology to drive accountable media performance.
Career
CEO
InfoSum · 2022-2024
Chief Operating Officer
InfoSum · 2021-2022
Senior Vice President, Data Solutions
LiveRamp · 2018-2021
Expertise & education
Expertise
Education
- Bachelor's Degree, University of Virginia
Speaking topics
Recognition
Notable achievements
- Led InfoSum as CEO through its acquisition by WPP, integrating the data clean room platform into WPP's global data and technology infrastructure
- Championed the adoption of privacy-safe data collaboration and clean room technology across major global advertisers and media owners
- Appointed Global President, Data & Technology Solutions at WPP, overseeing data and technology strategy across the world's largest advertising group