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Lauren Wetzel

Global President, Data & Technology Solutions at WPP

Global leadership in data and technology solutions for modern advertising at WPP

OperatorBoise, Idaho, United States12+ years in industry

Last updated May 31, 2026 by the ATDb Editorial Team · Connections updated May 31, 2026

Bio

Lauren Wetzel serves as Global President, Data & Technology Solutions at WPP, where she leads the company's data and technology strategy at a global scale. She brings deep expertise in connecting data-driven solutions with advertising and marketing outcomes for brands. Wetzel is recognized for her command of first-party data, measurement, and the application of technology to drive accountable media performance.

Expertise
Retail Media NetworksOmnichannel AdvertisingClosed-Loop MeasurementFirst-Party Data StrategyShopper MarketingIn-Store MediaCPG AdvertisingAttribution and Measurement
Notable Achievements
  • Leads omnichannel media strategy for Albertsons Media Collective, one of the top grocery retail media networks in the U.S.
  • Championed closed-loop measurement capabilities connecting in-store purchase data to digital advertising outcomes at scale
Speaking Topics
Retail Media Measurement and AttributionOmnichannel Shopper EngagementFirst-Party Data in Grocery RetailBridging In-Store and Digital Advertising
Connections