UNFI

North America's largest publicly traded wholesale grocery distributor, with a growing supplier marketing and trade promotion services business serving CPG brands

United Natural Foods, Inc. (UNFI) is the leading wholesale grocery distributor in North America, supplying over 30,000 products — including natural, organic, specialty, and conventional foods — to more than 30,000 customer locations across the United States and Canada. The company serves a diverse retail base that includes independent natural food stores, conventional supermarkets, chain retailers, and foodservice operators. UNFI's scale and distribution network make it a critical supply chain partner for the grocery industry, operating dozens of distribution centers across the continent. UNFI acquired Supervalu in 2018 for approximately $2.9 billion, a transformative deal that significantly expanded its conventional grocery distribution capabilities and customer base, adding major retail banners and a broader product assortment. This acquisition repositioned UNFI from a primarily natural/organic distributor into a full-service wholesale grocery powerhouse competing across all grocery categories. From a marketing and media perspective, UNFI operates a retail media and supplier marketing platform that connects consumer packaged goods (CPG) brands with retail partners and shoppers. Through its supplier services and trade marketing programs, UNFI enables brands to fund promotions, in-store placements, and digital marketing activations across its retailer network — making it a meaningful player in the trade marketing and retail media ecosystem that serves CPG advertisers.