John Lewis Partnership

UK's largest employee-owned retailer and one of the country's most prominent and respected consumer brands, with a growing retail media network

John Lewis Partnership (JLP) is the UK's largest employee-owned business, encompassing two of Britain's most recognised retail brands: John Lewis department stores and Waitrose & Partners grocery stores. Founded on a co-ownership model by John Spedan Lewis, the Partnership is owned in trust for the benefit of its employees ('Partners'), who share in profits and have a say in the business. JLP operates around 34 John Lewis shops and over 300 Waitrose branches across the UK, alongside a significant e-commerce presence. In the advertising and marketing world, John Lewis Partnership is renowned as one of the UK's most celebrated advertisers. Its annual Christmas advertising campaigns — produced in partnership with agencies including adam&eveDDB — have become a cultural institution, consistently generating enormous earned media, social sharing, and press coverage. The Partnership invests heavily in brand marketing across TV, digital, out-of-home, and social channels, making it a significant buyer of media and a benchmark brand for emotional, storytelling-led advertising. JLP has also developed a retail media capability, offering brands the opportunity to advertise across its owned digital and physical channels, including the johnlewis.com and waitrose.com platforms. This positions JLP as both a major advertiser and an emerging retail media operator, leveraging its first-party customer data from loyalty programmes such as myWaitrose to offer targeted advertising opportunities to FMCG and other brand partners.