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Coupons.com was rebranded to Quotient Technology (Jan 2015) and rebranded to Neptune Retail Solutions (Jan 2024)— see Neptune Retail Solutions for current status.
Brief
C

Coupons.com

Coupons.com connected consumers with brand savings through digital and printable coupons while providing CPG brands and retailers with targeted promotional distribution and performance analytics.

Mountain View, California, United StatesFounded 1998

Last updated May 11, 2026 by the ATDb Editorial Team · Connections updated May 17, 2026

Industry
Digital Promotions & Shopper Marketing
Business Model
Platform/Marketplace
Target Market
Enterprise
Employee Count
501-1000
Funding
$233M
Revenue Range
$400M-$500M
Stock Symbol
COUP
API Available
Yes
Market Position

Leading digital coupon platform that evolved into a comprehensive promotional technology provider

Overview

Coupons.com, founded in 1998, was a pioneering digital coupon platform that revolutionized how consumers accessed and redeemed manufacturer coupons. The company operated one of the largest digital coupon networks in the United States, offering both printable coupons and digital offers that could be loaded directly to retailer loyalty cards. At its peak, Coupons.com served millions of consumers and worked with hundreds of consumer packaged goods (CPG) brands and retailers to distribute promotional offers. The platform was known for its innovative approach to digital promotions, including fraud prevention technology for printable coupons and sophisticated targeting capabilities that helped brands reach specific consumer segments. Coupons.com went public in 2014 under the ticker symbol COUP and became a significant player in the digital marketing and promotional technology space, competing with traditional coupon distribution methods and other digital promotion platforms. In 2015, Coupons.com officially rebranded as Quotient Technology Inc. to better reflect its evolution beyond just coupons into a broader digital marketing and media platform. The rebrand signaled the company's expansion into digital promotions, shopper marketing, and media solutions for CPG brands and retailers. The Coupons.com brand and website continued to operate as a consumer-facing property under the Quotient Technology corporate umbrella.

Products & Features

Printable Coupons

Technology platform that enabled consumers to print manufacturer coupons at home with fraud prevention measures

Digital Coupons

Card-linked offers that could be loaded directly to retailer loyalty cards for automatic redemption at checkout

Coupon Network

Distribution network connecting brands with consumers across multiple digital touchpoints

Retailer iQ

Analytics and insights platform for CPG brands to measure promotional campaign performance

Key Features
Printable coupon technology with security featuresDigital coupon loading to loyalty cardsMulti-retailer distribution networkConsumer targeting and segmentationReal-time redemption trackingFraud prevention technologyMobile coupon accessBrand analytics and reporting
Use Cases
CPG brand promotional campaignsNew product launches and samplingCompetitive conquest promotionsRetailer traffic drivingConsumer loyalty programsSeasonal promotional campaignsMarket basket analysis and targeting
Customer Segments
Consumer Packaged Goods (CPG) brandsGrocery retailersMass merchandisersDrug store chainsConsumer shoppersAdvertising agencies
Connections

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