Connects CPG brands with in-market shoppers through personalized digital promotions and provides closed-loop measurement of promotional effectiveness from impression to purchase.
Last updated Feb 21, 2026 by AI Enrichment
Leading digital promotions platform for CPG brands and retailers
Coupons.com, founded in 1998, pioneered the digital coupon industry by transforming traditional paper coupons into digital offers that consumers could access online and redeem at retail stores. The company built one of the largest digital coupon networks in the United States, partnering with consumer packaged goods (CPG) brands and retailers to deliver targeted promotional offers to millions of consumers. In 2017, Coupons.com rebranded to Quotient Technology Inc. (NYSE: QUOT) to reflect its evolution beyond coupons into a comprehensive digital promotions and media platform. The platform serves as a critical bridge in the AdTech ecosystem between CPG brands seeking to drive purchase intent and retailers looking to increase foot traffic and basket size. Quotient's technology enables personalized promotional targeting, attribution, and measurement across digital and in-store channels, making it a significant player in the retail media and shopper marketing space. The company operates multiple consumer-facing properties and B2B solutions that collectively reach tens of millions of shoppers monthly.
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