Henkel

One of the world's leading FMCG and adhesives companies, with a top-tier global brand portfolio and significant annual advertising spend across consumer categories.

Henkel AG & Co. KGaA is a German multinational corporation operating across three major business units: Adhesive Technologies, Beauty Care, and Laundry & Home Care. Founded in 1876 and headquartered in Düsseldorf, Germany, Henkel owns some of the world's most recognized consumer brands, including Persil, Schwarzkopf, Dial, Fa, and Loctite. The company operates in over 120 countries and employs approximately 50,000 people globally, generating annual revenues in excess of €20 billion. As a major fast-moving consumer goods (FMCG) company, Henkel is a significant advertiser and marketing spender, investing heavily in brand-building across television, digital, out-of-home, and retail media channels. Its consumer-facing divisions — Beauty Care and Laundry & Home Care — rely on large-scale marketing campaigns to maintain brand equity and drive purchase intent in highly competitive categories. Henkel works with major advertising agencies and media buying groups to execute campaigns across global and local markets. Henkel's marketing organization is a sophisticated enterprise buyer of advertising technology, media, and marketing services. The company has pursued digital transformation in its marketing operations, including data-driven personalization, e-commerce acceleration, and direct-to-consumer initiatives. Its scale and brand portfolio make it a key client for media agencies, creative agencies, and AdTech platforms alike.