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Particular Audience

Particular Audience

Retail Media & E-commerce Personalizationparticularaudience.com

Helps retailers grow revenue through AI-driven on-site search, personalization, and merchandising while enabling them to monetize their digital properties via a retail media suite of sponsored ad formats.

Last updated Nov 9, 2026 by the ATDb Editorial Team

Founded
2019
HQ
Sydney, New South Wales, Australia
Connections
2

AI-drafted from public sources8 sources cited

At a glance

AI-Powered PlatformRetail Media Platform

About

AI-powered retail technology provider offering on-site search, personalization, merchandising, pricing, and retail media solutions for retailers

Particular Audience sells retailers AI software for on-site search, personalization, merchandising and pricing, along with a retail media suite of sponsored ad formats. Founded in Sydney, it has teams in Sydney, London and Vancouver.

Business model

SaaS

Target market

Enterprise

What they offer

  • On-Site Search

    AI-powered search for retail websites that improves product discovery and relevance

  • Personalization

    AI-driven personalization engine that tailors product recommendations and experiences to individual shoppers

  • Merchandising

    Automated and manual merchandising tools to optimize product placement and category pages

  • Pricing

    AI-based dynamic pricing capabilities to help retailers optimize margins and competitiveness

  • Retail Media Suite

    Sponsored ad formats enabling retailers to monetize their digital properties and offer advertising opportunities to brand partners

Key features

AI-powered on-site search and product discoveryPersonalized product recommendationsAutomated merchandising and category managementDynamic pricing optimizationSponsored product and display ad formats for retail mediaRetail media monetization tools

Use cases

Improving on-site product search relevance for e-commerce retailersPersonalizing shopper experiences to increase conversion and basket sizeEnabling retailers to launch and scale retail media programs with sponsored adsOptimizing product pricing dynamically based on market signalsAutomating merchandising decisions across category pages

Customer segments

RetailersE-commerce operatorsGrocery and FMCG retailersMarketplace operators
Corporate history
  1. 2019 · Founded
Connection details
See people at Particular Audience (2)

Explore further

3 views
On the AtlasRetail Media NetworksOn the Mapby country + regionOn the GraphNetwork around Particular Audience