James Taylor

James Taylor is the founder and CEO of Particular Audience, an AI-powered retail media and product personalisation platform headquartered in Sydney, Australia. The company enables online retailers to deploy Amazon-style recommendation engines, audience targeting, and retail media monetisation capabilities, positioning itself as a technology layer that helps retailers compete with marketplace giants on personalisation and advertising revenue. Under Taylor's leadership, Particular Audience has expanded its footprint across retailers in Australia, the UK, and internationally, and has been recognised as a notable player in the growing retail media sector. Taylor has been an active voice on the convergence of ecommerce, AI-driven personalisation, and retail media advertising, advocating for independent retailers to reclaim data and revenue from dominant platforms. Taylor's background spans ecommerce technology and data-driven marketing, and he has built Particular Audience around the thesis that first-party retail data, when properly activated, can power both superior shopper experiences and scalable advertising products for retailers.

Last updated Oct 24, 2026 by ATDb automated enrichment