PetSmart Media Network

Specialty retail media network focused exclusively on the pet category, offering endemic brands access to PetSmart's first-party pet owner data

PetSmart Media Network is the retail media arm of PetSmart, one of the largest specialty pet retailers in North America. The network allows pet industry advertisers — including pet food, health, and accessory brands — to leverage PetSmart's first-party shopper data to deliver targeted advertising across PetSmart's owned digital properties, including its website, app, and email channels, as well as in-store media placements and offsite programmatic extensions. As a retail media network, PetSmart Media Network sits within the rapidly growing category of commerce media, where retailers monetize their customer data and media inventory. The network gives brands access to a highly relevant and purchase-intent-driven audience of pet owners, enabling closed-loop measurement that ties ad exposure directly to sales outcomes. This positions it as a compelling alternative to broader digital advertising platforms for brands seeking to reach pet enthusiasts at or near the point of purchase. PetSmart Media Network competes in the specialty retail media space alongside networks from other category-specific retailers. While it lacks the scale of general merchandise retail media giants like Walmart Connect or Amazon Advertising, it offers a uniquely focused audience within the pet vertical, making it particularly valuable for endemic pet brands. The network is part of PetSmart's broader strategy to diversify revenue streams and deepen brand partnerships beyond traditional trade marketing.