Sephora

Global leader in prestige beauty retail with a dominant loyalty program and growing retail media network

Sephora is one of the world's leading prestige beauty retailers, founded in France in 1969 and now operating over 2,700 stores across 35+ countries, as well as a robust e-commerce presence. The company offers an extensive assortment of makeup, skincare, haircare, fragrance, and beauty tools from hundreds of brands, complemented by its own Sephora Collection private label. Acquired by LVMH in 1997, Sephora has grown into a cornerstone of the luxury conglomerate's retail portfolio and consistently ranks among the most recognized beauty destinations globally. Sephora is a significant player in marketing and media through its highly sophisticated loyalty and CRM ecosystem. Its Beauty Insider program is one of the most cited loyalty programs in retail marketing, with tens of millions of members generating rich first-party data that powers personalized marketing, targeted promotions, and omnichannel engagement strategies. Sephora invests heavily in digital marketing, influencer partnerships, social commerce, and experiential retail, making it a major advertiser and a case study in data-driven customer engagement. The company also operates Sephora Media Network, a retail media offering that allows beauty brands to purchase targeted advertising placements across Sephora's owned digital properties and in-store channels. This positions Sephora as both a major advertiser in its own right and a media platform for the beauty industry, enabling brands to reach high-intent shoppers at the point of purchase. Its combination of first-party data, loyalty infrastructure, and retail media capabilities makes it a notable entity in the marketing and media landscape.