Goodway Group

One of the largest independent programmatic media agencies in the US, known for transparency, performance, and proprietary analytics capabilities

Goodway Group is a full-service digital media and marketing company that has evolved from a family-owned cooperative printing business (founded in 1929) into one of the largest independent programmatic media agencies in the United States. The company specializes in programmatic advertising, paid search, paid social, connected TV, and data analytics, serving both brands and agencies. Goodway Group operates as a trusted partner for marketers seeking transparent, performance-driven digital media execution across channels. The company differentiates itself through a combination of proprietary technology, deep programmatic expertise, and a people-first culture. Goodway Group has built GRADE, its proprietary data and analytics platform, and offers services spanning media planning, buying, optimization, and measurement. It works with a broad range of clients including Fortune 500 brands, regional advertisers, and agency partners, positioning itself as a high-performance alternative to holding company agency networks. Goodway Group has been recognized consistently as a top workplace and a leader in programmatic advertising transparency and performance. The company is headquartered in Wayne, Pennsylvania, and operates with a largely remote workforce across the United States. It has expanded its capabilities through acquisitions and partnerships, including the acquisition of digital agency SITO Mobile's managed services business and the launch of its consultancy arm, G-Comm, focused on retail media and commerce marketing.