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Brief

Sam's Club

Retail Media & Membership Retail

Sam's Club offers members bulk savings and exclusive pricing while providing advertisers a closed-loop retail media platform powered by verified purchase data from a high-intent, membership-verified shopper base.

Last updated Oct 23, 2026 by ATDb automated enrichment

Founded
1983
HQ
Bentonville, Arkansas, United States
Connections
1

AI-drafted from public sources1 source cited

At a glance

Employees
10001+
Revenue
$84B+ annually
Stock
WMT
Customer Data PlatformRetail Media Platform

About

Second-largest warehouse club chain in the United States, behind Costco, with a rapidly growing retail media network (Sam's Club MAP) leveraging first-party purchase data

Sam's Club is a membership-only retail warehouse club operated by Walmart Inc., founded in 1983 and headquartered in Bentonville, Arkansas. With over 600 locations across the United States and Puerto Rico, it competes directly with Costco and BJ's Wholesale Club, offering members bulk merchandise, groceries, electronics, and services at discounted prices. Membership tiers — Club and Plus — generate recurring revenue while granting access to exclusive pricing and benefits.

Business model

Retail / Membership / Retail Media

Target market

Consumers and Small Business Owners

What they offer

  • Sam's Club Membership (Club)

    Base membership tier offering access to warehouse pricing, bulk goods, and in-club services.

  • Sam's Club Membership (Plus)

    Premium membership tier with added benefits including free shipping, fuel discounts, and early shopping hours.

  • Sam's Club MAP (Member Access Platform)

    Retail media advertising platform enabling brands to reach Sam's Club members via sponsored products, display, and offsite media using first-party purchase data.

  • Scan & Go

    Mobile app feature allowing members to scan items and pay without going through a traditional checkout lane.

  • Curbside Pickup & Delivery

    Omnichannel fulfillment options allowing members to order online and pick up or receive home delivery.

  • Sam's Club Private Label (Member's Mark)

    Exclusive private-label brand offering high-quality products at competitive prices across food, household, and apparel categories.

Key features

Closed-loop retail media measurement tied to actual purchase dataMembership-verified first-party audience targetingScan & Go frictionless checkoutOmnichannel fulfillment (in-club, curbside, delivery)Member's Mark private label brandFuel centers and optical/pharmacy services

Use cases

CPG brands running sponsored product campaigns tied to purchase conversionAdvertisers targeting small business owners who shop at Sam's ClubBrands measuring incremental sales lift from retail media investmentOffsite audience extension using Sam's Club member segmentsSeasonal and promotional campaign activation for bulk-purchase categories

Customer segments

Individual consumers seeking bulk savingsSmall business ownersCPG and FMCG brand advertisersRetail media buyers and agenciesHealth and wellness shoppers

Tech & specs

Technology stack

Sam's Club MAP retail media platformScan & Go mobile appFirst-party data infrastructureCloud-based e-commerce platformMachine learning for personalization and ad targeting

Security & compliance

CCPAPCI DSS

Deployment

Cloud

API

Limited

Corporate history
  1. 1983 · Founded
Connection details

Explore further

3 views
On the AtlasRetail Media NetworksOn the Mapby country + regionOn the GraphNetwork around Sam's Club