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Brief

The Raley's Companies

Grocery Retail

A health- and community-focused regional grocery retailer offering CPG brands targeted access to engaged West Coast shoppers through a first-party-data-powered retail media network.

Last updated Oct 23, 2026 by ATDb automated enrichment

Founded
1935
HQ
West Sacramento, California, United States
Connections
1

AI-drafted from public sources1 source cited

At a glance

Employees
10001-50000
Revenue
$4B-$6B
Customer Data PlatformRetail Media Platform

About

One of the largest privately held supermarket chains on the West Coast, with a growing retail media network leveraging first-party loyalty data

The Raley's Companies is a family-owned, Sacramento-based grocery retailer operating more than 235 stores across California and Nevada under banners including Raley's, BelAir Markets, Nob Hill Foods, Raley's O-N-E Market, Bashas', Food City, AJ's Fine Foods, and Raley's Supermarkets. Founded in 1935 by Thomas P. Raley, the company has grown into one of the largest privately held supermarket chains on the West Coast, with a strong emphasis on health, wellness, and fresh food offerings. The company has invested significantly in its 'Raley's for Good' purpose-driven platform, focusing on nutrition, sustainability, and community impact.

Business model

Retail / Retail Media Network

Target market

Consumers (grocery shoppers); CPG brands and advertisers (retail media)

What they offer

  • Raley's Retail Media Network

    Advertising platform enabling CPG brands to reach Raley's shoppers via sponsored products, on-site display, and off-site targeted digital media using first-party loyalty data.

  • Something Extra Loyalty Program

    Customer loyalty and rewards program that generates first-party shopper data used for personalized marketing and retail media targeting.

  • Raley's for Good

    Purpose-driven platform focused on nutrition, sustainability, and community impact, used as a brand and marketing differentiator.

  • Raley's O-N-E Market

    Natural and organic grocery banner targeting health-conscious consumers.

  • Raley's eCart / Online Shopping

    E-commerce and curbside pickup platform offering digital shopping and delivery services.

Key features

First-party loyalty data from Something Extra programRetail media network with on-site and off-site targetingHealth and wellness-focused private label and assortmentMulti-banner regional grocery footprint across CA and NVPersonalized digital marketing and promotions

Use cases

CPG brand advertising via sponsored product placements in-store and onlineTargeted off-site digital campaigns using Raley's shopper dataPersonalized promotions and offers delivered through the loyalty appNew product launch campaigns reaching health-conscious West Coast shoppersShopper marketing programs tied to in-store events and seasonal campaigns

Customer segments

CPG and FMCG brands seeking West Coast shopper reachHealth- and wellness-focused grocery shoppersRegional grocery shoppers in California and NevadaOrganic and natural food consumers

Tech & specs

Technology stack

Loyalty and CRM platform (Something Extra)E-commerce / online ordering platformRetail media ad serving technologyData analytics and personalization tools

Security & compliance

CCPA

Deployment

Cloud

API

No

Corporate history
  1. 1935 · Founded
Connection details

Explore further

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On the AtlasRetail Media NetworksOn the Mapby country + regionOn the GraphNetwork around The Raley's Companies