Kohl's

One of the largest U.S. department store chains and an emerging retail media network operator leveraging first-party loyalty data

Kohl's Corporation is one of the largest department store retailers in the United States, operating approximately 1,100 stores across 49 states. Founded in 1962 and headquartered in Menomonee Falls, Wisconsin, Kohl's serves value-conscious consumers with a broad assortment of apparel, footwear, accessories, beauty, and home products. The company has built a strong omnichannel presence, combining its physical store footprint with a robust e-commerce platform that accounts for a significant portion of total sales. Kohl's is also known for strategic partnerships, including its Amazon returns program, which drives incremental store traffic. From a marketing and advertising perspective, Kohl's operates Kohl's Media Network, a retail media offering that allows brands and advertisers to reach Kohl's shoppers through on-site digital placements, email, and off-site channels. This positions Kohl's within the growing retail media ecosystem alongside peers like Target's Roundel and Walmart Connect. The company's Kohl's Rewards loyalty program, with tens of millions of active members, provides first-party data that underpins its media network's targeting capabilities. Kohl's is a major advertiser in its own right, investing heavily in television, digital, social, and circular advertising to drive store and online traffic. The company has faced competitive pressure from off-price retailers and e-commerce players, leading to ongoing strategic reviews and leadership changes in recent years. Kohl's trades on the NYSE under the ticker KSS and remains a significant player in both the retail and retail media landscapes.