Skip to content
Brief

Grubhub Ads

Retail Media & Food Delivery AdvertisingDivision

Grubhub Ads is a marketing platform designed to help restaurant merchants increase visibility, stand out from competitors, and drive more sales by featuring their businesses in prominent placements across the Grubhub marketplace, including the homepage and search results.

Last updated Oct 5, 2026 by the ATDb Editorial Team · Connections updated Oct 14, 2026

Founded
2004
HQ
Chicago, Illinois, United States
Connections
7

AI-drafted from public sources5 sources cited

At a glance

Employees
1001-5000
1competitors

About

One of the top food delivery retail media networks in the US, competing directly with DoorDash Ads and Uber Eats Ads

Grubhub Ads is a marketing platform designed to help restaurant merchants increase visibility, stand out from competitors, and drive more sales by featuring their businesses in prominent placements across the Grubhub marketplace, including the homepage and search results. The platform empowers merchants to control when and how they reach their audience through customizable ad campaigns, detailed reporting, and flexible targeting options. Built to serve both small-to-medium businesses and large enterprise merchants, the platform offers a fully branded self-serve interface with granular campaign creation and reporting for enterprise-level advertisers, while also integrating simplified campaign creation directly into the existing merchant portal so that sponsored listings can be created in just a few clicks. Select small and medium-sized businesses may receive up to 20% credit back on advertising spend, helping merchants maximize their return on investment. Source 1: grubhub.com — Introducing Grubhub Ads | Grubhub for Restaurants Source 2: koddi.com — Grubhub x Koddi Source 3: grubhub.com — Grubhub Ads

Business model

Retail Media / Marketplace Advertising

Target market

SMB and Mid-Market restaurants; Enterprise CPG brands

What they offer

  • Sponsored Listings

    Paid placements that elevate restaurant or item visibility in Grubhub search results and category browse pages.

  • Banner Ads

    Display advertising units shown on the Grubhub app and website homepage and category pages targeting browsing consumers.

  • Promoted Restaurants

    Boosted restaurant cards that appear at the top of relevant search and browse feeds to drive incremental orders.

  • CPG Brand Promotions

    Sponsored product placements for CPG brands selling through Grubhub's grocery and convenience delivery channels.

  • Closed-Loop Measurement

    Attribution and reporting tools that tie ad impressions and clicks directly to completed orders on the platform.

Key features

First-party purchase and behavioral data targetingClosed-loop attribution tied to actual ordersSponsored search and category placementsSelf-serve and managed campaign optionsAudience segmentation based on order historyReal-time campaign performance reporting

Use cases

Restaurants boosting visibility in competitive local marketsQSR chains promoting new menu items or limited-time offersCPG brands advertising grocery and convenience products available via GrubhubRestaurant groups driving incremental orders during off-peak hoursBrands targeting repeat customers based on past order behavior

Customer segments

Independent restaurantsQuick-service restaurant (QSR) chainsMulti-location restaurant groupsCPG and packaged food brandsGrocery and convenience retailers on Grubhub

Tech & specs

Technology stack

First-party data platformProgrammatic ad servingMachine learning for bid optimizationReal-time bidding (RTB) for sponsored placementsAnalytics and attribution dashboard

Security & compliance

CCPAGDPR

Deployment

Cloud

API

Limited

Explore further

3 views