Enables restaurants to increase visibility and drive incremental orders through targeted sponsored placements at the point of purchase decision on a leading food delivery platform.
Last updated Feb 21, 2026 by AI Enrichment
Major player in food delivery advertising alongside DoorDash and Uber Eats
Grubhub Ads is the self-service advertising platform operated by Grubhub, one of the leading online and mobile food ordering and delivery marketplaces in the United States. The platform allows restaurants to purchase sponsored placements to increase visibility and drive orders within the Grubhub app and website. Restaurants can bid on premium positioning in search results, category pages, and the homepage to reach hungry diners at the moment of purchase intent. As part of the broader retail media trend, Grubhub Ads leverages first-party data from millions of diners to help restaurants target specific audiences and measure campaign performance. The platform operates on a cost-per-click (CPC) model where restaurants only pay when users click on their sponsored listings. Beyond restaurant partners, Grubhub has also expanded its advertising offerings to include opportunities for CPG brands and other advertisers to reach its substantial user base. Grubhub Ads represents a significant revenue diversification strategy for the company, following the model established by other marketplace platforms that have built substantial advertising businesses. The platform competes directly with similar advertising offerings from DoorDash, Uber Eats, and other food delivery competitors in the rapidly growing restaurant commerce media space.
Pay-per-click advertising that places restaurants in premium positions across search results, category pages, and homepage
Dashboard allowing restaurants to create, manage, and optimize their advertising campaigns with budget controls
Reporting tools that track impressions, clicks, orders, and return on ad spend for sponsored campaigns