Grubhub Ads

One of the top food delivery retail media networks in the US, competing directly with DoorDash Ads and Uber Eats Ads

Grubhub Ads is the advertising and retail media arm of Grubhub, one of the largest food delivery platforms in the United States. It allows restaurants, quick-service chains, and consumer packaged goods (CPG) brands to purchase sponsored listings, banner placements, and targeted promotions that appear throughout the Grubhub app and website. By leveraging Grubhub's first-party purchase and behavioral data, advertisers can reach high-intent consumers at the moment they are actively deciding what to order. The platform operates as a closed-loop retail media network, meaning advertisers can measure the direct impact of their ad spend on actual orders placed through the marketplace. This performance-driven model is particularly attractive to restaurant partners looking to increase visibility in competitive categories, as well as CPG brands seeking to promote grocery or convenience items available through Grubhub's delivery ecosystem. Sponsored placements appear in search results, category pages, and curated recommendation modules. Grubhub Ads sits within the broader retail media advertising trend, competing with similar offerings from DoorDash Ads, Uber Eats Ads, and Instacart Ads. As a subsidiary of Just Eat Takeaway.com (and previously linked to Amazon through a partnership), Grubhub has access to significant delivery infrastructure and consumer data. The advertising platform represents a growing monetization layer beyond delivery commissions, aligning with industry-wide moves to build high-margin media businesses on top of commerce platforms.