Grubhub Ads

Major player in food delivery marketplace advertising alongside DoorDash and Uber Eats

Grubhub Ads operates as the advertising arm of Grubhub, one of the leading online and mobile food ordering and delivery marketplaces in the United States. The platform provides restaurants and consumer packaged goods (CPG) brands with advertising solutions to increase visibility and drive orders within the Grubhub ecosystem. As part of Just Eat Takeaway.com (which acquired Grubhub in 2021) and now operating under Wonder's ownership (acquisition completed in 2024), Grubhub Ads continues to offer sponsored placement opportunities that help restaurants stand out in search results and category pages. The advertising platform leverages Grubhub's extensive first-party data and user base to deliver targeted advertising solutions. Restaurants can bid for premium placement in search results, category listings, and other high-visibility areas within the app and website. The platform operates on a performance-based model where advertisers typically pay based on clicks or orders generated through sponsored placements. Grubhub Ads represents a significant revenue stream beyond delivery commissions, aligning with broader trends in retail media as marketplace platforms monetize their advertising inventory. Grubhub Ads competes within the growing restaurant and food delivery advertising space, where platforms like DoorDash, Uber Eats, and Instacart have developed similar advertising products. The platform benefits from Grubhub's established market presence and diner base, offering advertisers access to consumers with high purchase intent at the point of decision-making.