Zitcha

Emerging challenger platform targeting mid-market and regional retailers globally, positioned as the accessible retail media network solution for retailers outside the top-tier US players

Zitcha is a retail media technology platform founded in Australia, designed specifically to democratize retail media for retailers outside the dominant US tier-one players like Amazon, Walmart, and Kroger. The platform provides an end-to-end solution that enables retailers to build, launch, and operate their own retail media networks, offering tools for campaign management, audience targeting, inventory management, and performance reporting. Zitcha serves grocers, department stores, and specialty retailers primarily across Australia, New Zealand, and increasingly in the UK and US markets. The company's platform bridges the gap between retailers and their brand/supplier partners, allowing brands to activate media campaigns across a retailer's owned digital properties including onsite display, sponsored products, and offsite channels. By providing a white-label, configurable solution, Zitcha enables retailers of varying sizes to compete in the rapidly growing retail media space without requiring significant internal technology investment. The platform emphasizes ease of use for both retailers and their advertising brand partners. Zitcha raised Series A funding in 2023, signaling investor confidence in the retail media sector's expansion beyond the largest US players. The company is positioned at the intersection of e-commerce, programmatic advertising, and retail data monetization — one of the fastest-growing segments in AdTech. Its focus on the underserved mid-market retail segment globally differentiates it from enterprise-only solutions and gives it a clear expansion runway as retail media networks proliferate worldwide.