Zitcha
Brisbane, Queensland, Australia · Founded 2021
11-50 employees · ~$10M
Zitcha is a retail media platform purpose-built for retailers outside the top-tier US players, enabling grocers, department stores, and specialty retailers in Australia, New Zealand, and internationally to launch and operate their own retail media networks. The platform provides campaign management, audience targeting, and reporting tools for retail media monetization. Zitcha raised Series A funding in 2023 and has expanded into the UK and US markets.
Where they sit
Stack tier: Marketing Technology (C)
Retail Media Platform
Emerging challenger platform targeting mid-market and regional retailers globally, positioned as the accessible retail media network solution for retailers outside the top-tier US players