Pattern

Leading e-commerce accelerator with significant presence in marketplace management and retail media optimization

Pattern is an e-commerce acceleration company that operates at the intersection of retail media, marketplace management, and digital commerce rather than traditional advertising technology. The company partners with brands to help them grow their e-commerce presence across major online marketplaces like Amazon, Walmart, Target, and other retail platforms. Pattern combines technology, marketing services, and logistics to provide end-to-end e-commerce solutions, including marketplace optimization, advertising management, fulfillment, and customer service. While not a pure AdTech company, Pattern does manage significant retail media advertising spend on behalf of brands across various marketplace platforms. Founded in Lehi, Utah, Pattern has grown rapidly to become one of the largest e-commerce accelerators globally, working with major consumer brands to optimize their online retail presence. The company operates on a partnership model where it often takes on inventory risk and manages the entire e-commerce operation for brands, differentiating itself from traditional marketplace agencies or software-only solutions. Pattern's approach combines proprietary technology with human expertise to drive sales growth and profitability for its brand partners across multiple channels and geographies.