eBay Advertising

Major retail media network within top-tier marketplace advertising platforms

eBay Advertising is the advertising division of eBay Inc., one of the world's largest online marketplaces. The platform enables brands, agencies, and sellers to reach eBay's extensive audience of high-intent shoppers through various advertising solutions including Promoted Listings, display advertising, and offsite advertising campaigns. eBay Advertising leverages first-party commerce data from millions of transactions to help advertisers target consumers based on shopping behavior, search intent, and purchase history. As a retail media network, eBay Advertising competes in the rapidly growing commerce media space alongside Amazon Advertising, Walmart Connect, and other marketplace advertising platforms. The platform offers both onsite advertising solutions (ads displayed on eBay properties) and offsite advertising through partnerships with external publishers and demand-side platforms. With access to eBay's global marketplace spanning multiple countries and categories, eBay Advertising provides advertisers with opportunities to reach consumers across the entire purchase journey, from product discovery to conversion.