eBay Advertising

Major retail media platform within the e-commerce marketplace advertising sector

eBay Advertising is the retail media division of eBay Inc., providing advertising solutions that allow brands, sellers, and agencies to connect with millions of active shoppers on eBay's marketplace. The platform leverages eBay's extensive first-party shopping data and purchase intent signals to deliver targeted advertising opportunities across search results, product pages, and off-site placements. eBay Advertising offers multiple ad formats including Promoted Listings (Standard and Advanced), display ads, and offsite advertising through partnerships with major ad networks. As a major player in the rapidly growing retail media sector, eBay Advertising competes with platforms like Amazon Advertising, Walmart Connect, and other marketplace advertising solutions. The platform serves both eBay sellers looking to increase visibility for their products and external brands seeking to reach eBay's audience of high-intent shoppers. With access to over 132 million active buyers globally, eBay Advertising provides performance-based advertising solutions with detailed analytics and attribution. The advertising business has become an increasingly important revenue stream for eBay, aligning with broader e-commerce trends where retail media networks represent one of the fastest-growing segments in digital advertising. eBay Advertising operates as an integrated part of eBay Inc.'s overall business strategy, helping both the marketplace and its sellers drive growth through targeted advertising solutions.