eBay Advertising
Connects brands and sellers with high-intent shoppers on eBay's global marketplace using first-party shopping data and purchase signals to deliver measurable advertising results across multiple ad formats.
Last updated May 11, 2026 by the ATDb Editorial Team
- Industry
- Retail Media
- Business Model
- Marketplace Advertising Platform
- Target Market
- Enterprise, SMB, Mid-Market
- Employee Count
- 5,000-10,000
- Funding
- $50M
- Revenue Range
- $10M-$50M
- Stock Symbol
- EBAY
- Parent Company
- eBay
- API Available
- Yes
Major retail media platform within the e-commerce marketplace advertising sector
eBay Advertising is the retail media division of eBay Inc., providing advertising solutions that allow brands, sellers, and agencies to connect with millions of active shoppers on eBay's marketplace. The platform leverages eBay's extensive first-party shopping data and purchase intent signals to deliver targeted advertising opportunities across search results, product pages, and off-site placements. eBay Advertising offers multiple ad formats including Promoted Listings (Standard and Advanced), display ads, and offsite advertising through partnerships with major ad networks. As a major player in the rapidly growing retail media sector, eBay Advertising competes with platforms like Amazon Advertising, Walmart Connect, and other marketplace advertising solutions. The platform serves both eBay sellers looking to increase visibility for their products and external brands seeking to reach eBay's audience of high-intent shoppers. With access to over 132 million active buyers globally, eBay Advertising provides performance-based advertising solutions with detailed analytics and attribution. The advertising business has become an increasingly important revenue stream for eBay, aligning with broader e-commerce trends where retail media networks represent one of the fastest-growing segments in digital advertising. eBay Advertising operates as an integrated part of eBay Inc.'s overall business strategy, helping both the marketplace and its sellers drive growth through targeted advertising solutions.
Promoted Listings Standard
Cost-per-sale advertising where sellers pay a fee only when their promoted item sells, with ads appearing in search results and product pages
Promoted Listings Advanced
Cost-per-click advertising with keyword targeting and campaign management tools for more sophisticated advertising strategies
Display Ads
Banner and display advertising placements across eBay properties to increase brand awareness and drive traffic
Offsite Ads
Advertising that extends eBay listings to external platforms and search engines to drive qualified traffic back to eBay