Mondelez International

One of the world's largest snack and confectionery companies, consistently ranked among the top global advertisers by media spend

Mondelez International is a multinational food and beverage conglomerate specializing in snacks, confectionery, and biscuits. Spun off from Kraft Foods in 2012, the company owns some of the world's most recognized consumer brands including Oreo, Cadbury, Milka, Toblerone, Ritz, belVita, and Trident. With operations in over 150 countries and annual revenues exceeding $36 billion, Mondelez is one of the largest snack companies on the planet, competing directly with Nestlé, Mars, and Ferrero in the global confectionery and biscuit markets. Mondelez is a major force in the advertising and marketing ecosystem as one of the world's top consumer goods advertisers, spending billions annually on media and marketing. The company invests heavily in digital advertising, programmatic media buying, influencer marketing, and brand-building campaigns across television, digital, social, and out-of-home channels. Mondelez has been a vocal advocate for advertising effectiveness and brand safety, and has publicly engaged with the ad industry on issues such as viewability standards, media transparency, and the shift toward digital-first marketing strategies. The company has also been an innovator in marketing technology and data-driven advertising, partnering with major platforms like Google, Meta, and retail media networks to reach consumers at scale. Mondelez's marketing organization is a significant buyer of AdTech and MarTech solutions, making it a key customer segment for the advertising technology industry. Its scale, global brand portfolio, and marketing investment make it a bellwether for trends in consumer goods advertising.