JD.com Ads

Leading retail media platform in China, second-largest e-commerce company by market share

JD.com (Jingdong) is one of China's largest e-commerce companies and operates JD.com Ads, a comprehensive retail media advertising platform that enables brands and merchants to reach hundreds of millions of Chinese consumers. The advertising platform leverages JD.com's first-party data from its e-commerce ecosystem, which includes direct sales and marketplace operations, to offer targeted advertising solutions across search, display, and sponsored product placements. JD.com Ads competes in the rapidly growing retail media space in China, offering advertisers access to high-intent shoppers with sophisticated targeting capabilities based on purchase behavior, browsing history, and demographic data. As part of JD.com's broader ecosystem, the advertising platform benefits from the company's logistics network, technology infrastructure, and extensive product catalog spanning electronics, apparel, fresh food, and more. JD.com Ads provides self-service and managed advertising solutions primarily to brands, merchants, and agencies looking to drive product discovery and sales on the JD.com platform. The platform has become a significant revenue driver for JD.com, capitalizing on the shift toward performance-based retail media advertising in the Chinese market.