Alan Moss

Alan Moss is one of the most influential sales leaders in digital advertising, serving as VP of Global Ad Sales at Amazon Ads, where he oversees the commercial organization responsible for connecting major brands and agencies with Amazon's powerful advertising ecosystem. His work sits at the intersection of e-commerce, streaming video, and data-driven advertising, making him a central figure in the ongoing shift of ad budgets toward retail media and connected TV. Under his leadership, Amazon Ads has grown into a formidable third force in digital advertising alongside Google and Meta. Moss leads a global sales team that helps advertisers leverage Amazon's unique first-party shopping data, closed-loop attribution, and expansive inventory across Prime Video, Freevee, Twitch, and Amazon's owned-and-operated properties. His strategic focus has been on demonstrating measurable ROI to performance and brand advertisers alike, particularly as Amazon expands its streaming TV ad inventory following the introduction of ads on Prime Video. He has been instrumental in positioning Amazon's retail media network as a must-buy for consumer brands seeking to reach shoppers at the point of purchase. Prior to his current role, Moss held senior positions in digital advertising and sales, building deep expertise in programmatic advertising, agency relationships, and large-scale ad platform growth. His career reflects a consistent focus on scaling ad sales organizations and translating complex data and technology capabilities into compelling advertiser value propositions.

• Led Amazon Ads global sales organization during a period of rapid growth, helping Amazon become the third-largest digital advertising platform in the US
• Oversaw the commercial launch and scaling of Prime Video advertising inventory, a major expansion of Amazon's streaming TV ad business
• Drove adoption of Amazon's retail media and DSP solutions among major global brands and holding company agencies