Colleen Aubrey
Colleen Aubrey is Senior Vice President of AWS Solutions at Amazon Web Services, a role she took in 2024. Over an 18-year Amazon career she built much of the company's advertising business — most recently as SVP of Advertising Products and Technology, overseeing Sponsored Products, Sponsored Brands, the Amazon DSP, the Ad Console, and core ad tech — making her one of the most influential figures in the rise of retail media.
Last updated Jun 6, 2026 by the ATDb Editorial Team
AI-drafted from public sources2 sources cited
- Years in industry
- 15 years
Bio
Colleen Aubrey is Senior Vice President of AWS Solutions at Amazon Web Services, a role she took in 2024. Over an 18-year Amazon career she built much of the company's advertising business — most recently as SVP of Advertising Products and Technology, overseeing Sponsored Products, Sponsored Brands, the Amazon DSP, the Ad Console, and core ad tech — making her one of the most influential figures in the rise of retail media.
Career
Employee
Roles with a cited source. All linked roles are in the Roles tab.
Expertise & education
Expertise
Education
- Computer Science degree (university not publicly confirmed)
Speaking topics
Recognition
Notable achievements
- Architected Amazon Sponsored Products, which became the flagship and highest-revenue advertising product within Amazon Ads
- Helped grow Amazon Ads into the third-largest digital advertising platform in the United States, surpassing $40 billion in annual ad revenue
- Built and scaled the technical infrastructure supporting one of the world's largest performance advertising ecosystems
- Pioneered the use of first-party purchase intent data as a differentiating asset in digital advertising