Colleen Aubrey

Colleen Aubrey is widely credited as one of the key architects of Amazon's advertising business, most notably as the driving force behind Sponsored Products — the performance advertising format that became the cornerstone of Amazon Ads and a multi-billion dollar revenue engine for the company. As Senior Vice President of Ads Products and Technology, she oversees the technical infrastructure, product strategy, and engineering teams that power one of the world's largest and fastest-growing digital advertising platforms, competing directly with Google and Meta for advertiser spend. Aubrey joined Amazon in the early days of its advertising ambitions and has spent over 15 years building the organization from the ground up. Her leadership has spanned the development of machine learning-driven ad targeting, auction mechanics, measurement and attribution solutions, and self-serve advertising tools that have made Amazon Ads accessible to brands of all sizes — from small sellers to Fortune 500 companies. Her work has been instrumental in positioning Amazon as the third-largest digital advertising platform in the United States, with advertising revenue exceeding $40 billion annually. Known for being deeply technical yet strategically minded, Aubrey has championed the unique value proposition of Amazon's first-party purchase intent data, helping advertisers reach consumers at critical moments in the buying journey. Her influence extends across the broader AdTech ecosystem, where Amazon's innovations in retail media have inspired an entire category of commerce-driven advertising that has reshaped how brands think about connecting advertising investment to measurable sales outcomes.

• Computer Science degree (university not publicly confirmed)

• Architected Amazon Sponsored Products, which became the flagship and highest-revenue advertising product within Amazon Ads
• Helped grow Amazon Ads into the third-largest digital advertising platform in the United States, surpassing $40 billion in annual ad revenue
• Built and scaled the technical infrastructure supporting one of the world's largest performance advertising ecosystems
• Pioneered the use of first-party purchase intent data as a differentiating asset in digital advertising