Colleen Aubrey
Senior Vice President, AWS Solutions at Amazon Web Services
Aubrey is best known as the architect of Amazon Sponsored Products and for scaling Amazon Ads into a top-three global digital advertising platform through product innovation and technical infrastructure development.
Last updated May 30, 2026 by the ATDb Editorial Team
Colleen Aubrey is Senior Vice President of AWS Solutions at Amazon Web Services, a role she took in 2024. Over an 18-year Amazon career she built much of the company's advertising business — most recently as SVP of Advertising Products and Technology, overseeing Sponsored Products, Sponsored Brands, the Amazon DSP, the Ad Console, and core ad tech — making her one of the most influential figures in the rise of retail media.
SVP, Advertising Products & Technology
Amazon Ads (2021–2024)
VP, Self-Service Performance Advertising Products
Amazon (2016–2021)
Director, WW Marketing & Advertising
Amazon (2013–2016)
- Computer Science degree (university not publicly confirmed)
- Architected Amazon Sponsored Products, which became the flagship and highest-revenue advertising product within Amazon Ads
- Helped grow Amazon Ads into the third-largest digital advertising platform in the United States, surpassing $40 billion in annual ad revenue
- Built and scaled the technical infrastructure supporting one of the world's largest performance advertising ecosystems
- Pioneered the use of first-party purchase intent data as a differentiating asset in digital advertising