Channel 4 Opens Up Programmatic Access to Five New Ad Tech Partners

Rak Patel, Chief Commercial Officer at Channel 4 UK broadcaster Channel 4 this morning announced it is significantly opening up programmatic access to video on-demand inventory on its eponymous streaming platform, launching five new partnerships with ad tech partners. Amazon Ads, FreeWheel, Hawk, PubMatic, and Yahoo DSP will now all have direct access Read More

Last updated Jun 22, 2026 by ATDb automated enrichment