Vikas Gupta
Chairperson of the Board at Wonder Workshop
Building core advertising technology infrastructure at Amazon Ads during its critical growth phase.
Last updated Jun 3, 2026 by the ATDb Editorial Team
Vikas Gupta is best known for his instrumental role in building and scaling Amazon's advertising technology infrastructure, helping transform Amazon Ads into one of the world's dominant retail media platforms. His work contributed to establishing Amazon as a formidable third force in digital advertising alongside Google and Meta, a shift that fundamentally reshaped how brands allocate performance marketing budgets and how e-commerce and advertising intersect. During his tenure at Amazon, Gupta worked across the technical and strategic dimensions of ad tech, including scalable advertising systems, programmatic infrastructure, targeting capabilities, and measurement solutions. This experience gave him a rare end-to-end view of how a retail media network is architected and grown at massive scale, spanning both the demand and supply sides of the ecosystem.
Leader, Advertising Technology
Amazon Ads
- Played an instrumental role in building and scaling Amazon Ads' advertising technology infrastructure during a period of rapid growth
- Contributed to establishing Amazon as a major force in digital advertising alongside Google and Meta