Upfronts Advertisers Say They Want Outcomes – And Amazon Licks Its Chops

2026 may be the year of AI, but the buzzword as television advertisers head into the upfronts season is “outcomes.” And Amazon Ads is drooling about the sales prospects. “TV is historically largely reach-based, and most upfront spending still reflects that,” Lily Tong, Amazon Ads director of brand and cross-channel measurement, told AdExchanger. “But what […] The post Upfronts Advertisers Say They Want Outcomes – And Amazon Licks Its Chops appeared first on AdExchanger.

Last updated May 4, 2026 by ATDb automated enrichment