Perion

Perion Network has launched 'Ask Perion,' an agentic self-serve mobile application designed to streamline omnichannel advertising execution for marketers and agencies. The platform leverages AI-driven, conversational interfaces to allow users to plan, activate, and optimize campaigns across multiple channels without requiring deep technical expertise. This represents a significant evolution in how Perion positions itself — moving from a traditional AdTech vendor toward an AI-powered, autonomous advertising platform that democratizes access to sophisticated campaign management tools.

The launch of Ask Perion signals a broader industry trend toward agentic AI interfaces in AdTech, where natural language and autonomous agents replace complex dashboards and manual workflows. This positions Perion competitively against self-serve DSPs and managed service platforms by lowering the barrier to entry for mid-market advertisers. The move reflects growing pressure across the AdTech ecosystem to embed generative and agentic AI into core product offerings, as seen with similar initiatives from The Trade Desk, Google DV360, and Amazon Ads. For Perion, this also represents a strategic effort to differentiate its unified platform amid ongoing consolidation in the programmatic space and following its earlier restructuring after losing a key Microsoft Bing search partnership.