Healthline Media

Leading digital health publisher in the consumer health information space

Healthline Media is one of the largest digital health publishers in the United States, operating a portfolio of health and wellness websites including Healthline.com, Medical News Today, Psych Central, and Greatist. The company provides evidence-based health information to consumers while monetizing its large audience through digital advertising, sponsored content, and performance marketing partnerships with healthcare brands and pharmaceutical companies. As part of the AdTech ecosystem, Healthline Media operates primarily as a premium health content publisher that connects healthcare advertisers with highly engaged health-seeking audiences. The company leverages its first-party data and contextual targeting capabilities to deliver relevant health advertising at scale. In 2019, Healthline Media was acquired by Red Ventures, a digital media and marketing services company, which has since integrated it into its broader health and wellness portfolio. Healthline Media's properties reach over 100 million monthly visitors globally, making it a significant player in the health vertical for digital advertisers. The company combines editorial content with native advertising, display advertising, and affiliate marketing to generate revenue while maintaining editorial independence and medical review standards.