RTB House
RTB House delivers AI-powered personalized advertising campaigns using proprietary deep learning algorithms that optimize ad performance and maximize ROI through intelligent retargeting and dynamic creative optimization.
Last updated Feb 12, 2026 by AI Enrichment
- Industry
- Programmatic Advertising/Retargeting
- Business Model
- SaaS/Managed Service
- Target Market
- Enterprise and Mid-Market
- Employee Count
- 1001-5000
- Funding
- $65M
- Revenue Range
- $200M-$500M
- API Available
- Yes
Market Position
Leading global retargeting platform with proprietary deep learning technology, ranked among top 10 retargeters worldwide
Overview
RTB House is a global technology company specializing in deep learning-powered marketing solutions, particularly known for its proprietary retargeting and personalization platform. Founded in 2012, the company has established itself as a leader in AI-driven advertising technology, utilizing deep learning algorithms to optimize ad campaigns and deliver personalized marketing experiences at scale. RTB House operates across multiple markets worldwide, serving brands and agencies with its self-service and managed service platforms. The company's core technology leverages deep learning to analyze user behavior and predict purchase intent, enabling more effective retargeting campaigns compared to traditional cookie-based approaches. RTB House has grown to become one of the top 10 retargeters globally, with a strong presence in Europe, Asia-Pacific, and the Americas. The company differentiates itself through its focus on proprietary AI technology rather than relying on third-party data providers, positioning itself well for the privacy-first future of digital advertising.
Products & Features
Deep Learning Retargeting
AI-powered retargeting platform that uses deep learning algorithms to predict user behavior and optimize ad delivery
Dynamic Creative Optimization (DCO)
Automated creative generation and optimization that personalizes ad content based on user preferences and behavior
Brand Awareness
Upper-funnel advertising solutions using deep learning to reach and engage new audiences
Marketing Apps
Self-service platform enabling advertisers to manage and optimize campaigns independently
Key Features
Proprietary deep learning algorithmsReal-time bidding optimizationDynamic creative optimizationCross-device tracking and attributionPredictive analytics and user scoringPrivacy-compliant targetingMulti-channel campaign managementAdvanced audience segmentation
Use Cases
E-commerce retargeting campaignsDynamic product recommendationsCart abandonment recoveryCross-selling and upsellingBrand awareness campaignsCustomer acquisitionMulti-channel marketing optimizationSeasonal campaign management
Customer Segments
E-commerce retailersTravel and hospitalityFashion and apparelConsumer electronicsAutomotiveFinancial servicesDigital agenciesPerformance marketers