Amazon Ads

Walled garden

Seattle, Washington, United States

10001+ employees · AMZN

Sourced & current · updated Oct 14, 2026Website

Amazon Ads serves both endemic and nonendemic brands, with particular opportunity in streaming TV and premium third-party supply, where unique performance insights help advertisers discover new audiences, personalize creative, and build their brands.

Where they sit

Stack tier: Core Platforms (S)

Attribution & AnalyticsDemand Side Platform (DSP)Retail Media PlatformVideo Advertising PlatformE-commerce Marketing

Third-largest digital advertising platform globally by revenue, and the dominant retail media network, leveraging first-party purchase data across a massive owned-and-operated and third-party publisher ecosystem.