Jenny Burke

Jenny Burke is a senior advertising executive at Amazon Ads, where she leads advertiser success and go-to-market initiatives, helping brands and agencies navigate and maximize performance across Amazon's expansive advertising platform. She is recognized for her ability to bridge product capabilities with real-world advertiser needs, making her a key figure in the growth of Amazon's retail media dominance and its expanding suite of programmatic and audience-driven ad solutions. Burke has built her career at the intersection of media, technology, and advertising, with a trajectory that reflects the broader industry shift toward data-driven, performance-oriented marketing. At Amazon Ads, she has been instrumental in scaling relationships with major advertisers and agency holding companies, ensuring that Amazon's advertising tools — from Sponsored Products to DSP and streaming TV ads — are effectively adopted and optimized at scale. Her work spans retail media strategy, programmatic advertising, and audience solutions, positioning her as an operator deeply embedded in the day-to-day realities of how large advertisers plan, activate, and measure campaigns. Burke is regarded as a trusted voice within the Amazon Ads organization and the broader AdTech community for her client-centric approach and operational acumen.

• EmployeeCurrent

  Amazon Ads

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