Amazon Ads Agent

Amazon Ads' unified AI-native ad buying interface, consolidating self-serve and programmatic DSP capabilities into a single conversational platform backed by Amazon's first-party data and owned media.

Amazon Ads Agent is the flagship AI-driven, conversational advertising platform from Amazon Ads, launched on September 29, 2026, as the unified replacement for both the legacy Amazon Ads console and the Amazon DSP interface. It serves as the single point of access through which advertisers plan, activate, and optimize campaigns across Amazon's full suite of ad products — including Sponsored Ads, Display, Video, and Audio (DVA+) — as well as full-funnel campaign strategies spanning awareness through conversion. The platform represents Amazon Ads' agentic rebrand and strategic shift toward AI-native advertising workflows. Rather than requiring advertisers to navigate separate interfaces for self-serve sponsored products and programmatic DSP buying, Amazon Ads Agent consolidates these into one conversational experience, enabling advertisers to interact with the system using natural language to set goals, manage budgets, and receive optimization recommendations. This positions Amazon Ads Agent as a direct response to the broader industry trend of agentic AI interfaces in media buying. As a unit of Amazon Ads — one of the world's largest digital advertising businesses — Amazon Ads Agent benefits from Amazon's first-party retail and streaming data assets, its owned-and-operated media properties (including Prime Video, Twitch, and Amazon.com), and its extensive third-party publisher network. It competes directly with Google's AI-powered campaign management tools and Meta's Advantage+ suite, while also challenging independent DSPs such as The Trade Desk in the programmatic space.