Gamesight
Provides video game marketers with specialized attribution and analytics tools that track player acquisition across gaming-specific channels like Twitch, YouTube Gaming, and gaming communities where traditional analytics platforms fall short.
Last updated May 11, 2026 by jonholm
- Industry
- Gaming Marketing Analytics
- Business Model
- SaaS
- Target Market
- Mid-Market to Enterprise
- Employee Count
- 11-50
- Funding
- $2.8M
- Parent Company
- Scopely
- API Available
- Yes
Market Position
Leading gaming-specific marketing attribution platform
Overview
Gamesight is a specialized marketing analytics platform designed exclusively for the video game industry. The company provides game publishers and developers with tools to track, measure, and optimize their marketing campaigns across gaming-specific channels including Twitch, YouTube Gaming, Discord, Reddit, and other gaming communities. Their platform offers attribution tracking, influencer marketing measurement, and campaign analytics tailored to the unique needs of game marketers. The platform addresses a critical gap in the gaming industry where traditional marketing analytics tools fail to capture the nuances of gaming-specific channels and influencer-driven discovery. Gamesight enables game marketers to understand which streamers, content creators, and community channels are driving actual player acquisition and engagement, providing ROI measurement for influencer partnerships and organic community growth. Gamesight has established itself as a leading solution in the gaming vertical of the AdTech ecosystem, serving game studios ranging from indie developers to major publishers. The company was acquired by Scopely in 2023, reflecting the strategic importance of gaming-specific marketing analytics as the industry continues to grow and marketing spend increases across digital channels.
Products & Features
Attribution Tracking
Tracks player acquisition and conversions across gaming channels including Twitch streams, YouTube videos, and community platforms
Influencer Analytics
Measures the impact of individual streamers and content creators on game discovery and player acquisition
Campaign Measurement
Provides ROI analysis for marketing campaigns across paid, owned, and earned gaming media
Creator Discovery
Helps identify relevant gaming influencers and content creators for partnership opportunities
Key Features
Twitch and YouTube Gaming integrationInfluencer ROI trackingMulti-touch attribution for gaming channelsReal-time campaign analyticsCreator performance metricsCommunity engagement trackingCustom conversion trackingCross-platform attribution
Use Cases
Measuring influencer marketing ROI for game launchesTracking organic vs paid player acquisitionOptimizing streamer partnership programsAttribution for community-driven game discoveryCampaign performance analysis across gaming channelsIdentifying high-performing content creators for partnerships
Customer Segments
AAA game publishersIndie game developersMobile game studiosPC and console game publishersFree-to-play game operators
Connections