Critical Mention

Leading provider of broadcast and earned media monitoring solutions

Critical Mention is a media monitoring and intelligence platform that helps organizations track and analyze their media coverage across broadcast TV, radio, online news, print publications, podcasts, and social media. The company's platform enables PR professionals, communications teams, and marketers to monitor brand mentions, track competitors, measure campaign effectiveness, and manage media relationships in real-time. Founded in 2009, Critical Mention has established itself as a leading provider in the earned media space, serving clients across various industries including corporate communications, government, agencies, and non-profits. The platform combines comprehensive media monitoring with analytics and reporting tools, allowing users to demonstrate the value of their PR efforts and make data-driven decisions. Critical Mention's technology captures content from thousands of sources globally, providing near real-time alerts and detailed analytics. The company was acquired by Intrado in 2021, expanding its capabilities and market reach within the broader communications technology ecosystem. Critical Mention differentiates itself through its extensive broadcast monitoring capabilities, user-friendly interface, and integration options with other PR and marketing tools. The platform serves as a central hub for earned media management, helping organizations understand their media presence, respond quickly to coverage, and quantify the impact of their communications efforts.