Rory Read

Rory Read is the Chief Executive Officer of Sprinklr, the enterprise-grade unified customer experience management (Unified-CXM) platform that helps brands manage customer interactions across social media, digital advertising, and marketing channels at scale. His leadership at Sprinklr places him at the intersection of AdTech, MarTech, and enterprise software, overseeing a platform used by major global brands to unify paid, owned, and earned media management. Read joined Sprinklr in 2022, bringing deep operational credibility to a company navigating its post-IPO growth phase. Read is best known for his track record of large-scale enterprise transformation. He served as CEO of AMD from 2011 to 2014, where he led a dramatic restructuring of the semiconductor company during a critical period. Prior to AMD, he held senior executive roles at Lenovo and spent over two decades at IBM in various leadership capacities. His experience spans global operations, enterprise technology sales, and organizational turnarounds, making him a seasoned operator in complex, high-stakes technology environments. At Sprinklr, Read has focused on operational efficiency, go-to-market discipline, and expanding the platform's relevance to enterprise marketing and advertising teams. Sprinklr's suite includes social advertising management, campaign planning, and AI-driven insights tools that are directly relevant to AdTech buyers and practitioners. His tenure has been marked by efforts to stabilize growth and improve profitability metrics as the company competes in the crowded enterprise MarTech and AdTech space.

Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026