Patrick Harris
Patrick Harris is a prominent figure in the connected television and streaming advertising space, best known for leading Roku's international advertising and partnerships expansion. As one of the key executives helping brands and agencies navigate the shift from linear TV to streaming, Harris has been instrumental in building Roku's advertiser relationships and evangelizing the platform's data-driven, audience-first approach to CTV advertising across global markets. His career has spanned major digital and streaming media organizations, giving him a broad perspective on the convergence of technology, content, and advertising. Prior to his international role at Roku, Harris held senior positions focused on advertiser and agency partnerships, helping to position Roku as a leading destination for brand-safe, measurable video advertising in the streaming era. His work has contributed to the broader industry conversation around audience targeting, measurement, and the future of TV advertising. Harris is a recognized voice in the AdTech and media industry, frequently appearing at conferences and in trade press to discuss topics such as CTV growth, streaming monetization, and the evolving relationship between advertisers and streaming platforms. His international remit at Roku reflects the company's ambitions to scale its advertising business well beyond the United States.
Last updated Sep 27, 2026 by the ATDb Editorial Team
AI-drafted from public sources1 source cited
- Years in industry
- 15 years
Bio
Patrick Harris is a prominent figure in the connected television and streaming advertising space, best known for leading Roku's international advertising and partnerships expansion. As one of the key executives helping brands and agencies navigate the shift from linear TV to streaming, Harris has been instrumental in building Roku's advertiser relationships and evangelizing the platform's data-driven, audience-first approach to CTV advertising across global markets. His career has spanned major digital and streaming media organizations, giving him a broad perspective on the convergence of technology, content, and advertising. Prior to his international role at Roku, Harris held senior positions focused on advertiser and agency partnerships, helping to position Roku as a leading destination for brand-safe, measurable video advertising in the streaming era. His work has contributed to the broader industry conversation around audience targeting, measurement, and the future of TV advertising. Harris is a recognized voice in the AdTech and media industry, frequently appearing at conferences and in trade press to discuss topics such as CTV growth, streaming monetization, and the evolving relationship between advertisers and streaming platforms. His international remit at Roku reflects the company's ambitions to scale its advertising business well beyond the United States.
Career
Employee
Roles with a cited source. All linked roles are in the Roles tab.
Expertise & education
Expertise
Education
- Bachelor's Degree, University (details unconfirmed)
Speaking topics
Recognition
Notable achievements
- Led Roku's international advertising partnerships expansion into European and global markets
- Helped grow Roku's advertising business as CTV became a mainstream media channel for brand advertisers