Meta says “the era of link in bio is over.” Here’s what’s replacing it.

Can a robust selection of ecommerce products and features make the link-in-bio obsolete? Meta seems to think so. At the Shoptalk Spring conference in Las Vegas, the company formerly known as Facebook announced some key updates related to Instagram Reels. Most notably, the vertically-oriented posts are getting a feature that will bring them in line with analogous formats on YouTube and TikTok. A select group of Instagram creators can now tag products in their Reels, thus allowing them to bypass link-in-bio solutions that flourished earlier in the decade. Visit Tubefilter for more great stories.