Alex Schultz

Alex Schultz is Meta's Chief Marketing Officer and one of the most influential operators in the history of digital advertising, having spent nearly two decades shaping the growth and marketing systems that made Facebook's advertising platform a global juggernaut. He is widely credited with building and scaling Facebook's growth team from its early days, pioneering data-driven growth marketing methodologies that have since become industry standard across the AdTech and performance marketing ecosystem. His work on user acquisition, retention, and lifecycle marketing helped Facebook grow from tens of millions to billions of users, directly enabling the scale that makes Meta's ad platform so valuable to advertisers. Schultz joined Facebook in 2007 and rose through the ranks to become VP of Growth, a role in which he oversaw the teams responsible for user growth, analytics, internationalization, and marketing science. His tenure at the VP of Growth level made him one of the most cited practitioners in growth marketing globally, and his public lectures and talks on growth hacking and viral loops became foundational references for an entire generation of performance marketers and AdTech practitioners. He was appointed CMO of Meta in 2020, taking on broader responsibility for the company's marketing strategy, brand, and communications. As CMO, Schultz has navigated Meta through significant brand and reputational challenges, including the company's rebrand from Facebook to Meta and ongoing scrutiny around privacy and data practices. His background in analytics and growth gives him a uniquely quantitative perspective on marketing effectiveness, and he has been a key internal voice on how Meta's advertising products evolve in response to privacy changes such as Apple's ATT framework. His influence spans both the supply side of Meta's ad ecosystem and the demand side, shaping how advertisers think about measurement, attribution, and audience targeting at scale.

Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026