Invoca

Market leader in AI-powered conversation intelligence for enterprise marketers, with one of the largest dedicated platforms following the acquisition of DialogTech

Invoca is a leading conversation intelligence and call tracking platform purpose-built for marketing and revenue teams. Founded in 2008 and headquartered in Santa Barbara, California, Invoca enables brands to capture and analyze data from inbound phone calls to understand which digital marketing campaigns, keywords, and channels are driving high-value customer conversations. Its platform uses AI and machine learning to transcribe, score, and extract signals from calls, giving marketers the same level of insight into phone-based conversions that they have for online clicks. The platform integrates deeply with major advertising and marketing ecosystems including Google Ads, Meta, Salesforce, Adobe Experience Cloud, and various marketing automation tools. This allows marketers to feed call conversion data back into their ad platforms for smarter bidding and audience targeting, closing the loop between digital spend and offline conversions. Invoca is particularly strong in high-consideration verticals such as healthcare, financial services, telecommunications, home services, and automotive, where phone calls remain a critical step in the customer journey. Invoca competes with platforms like CallRail, DialogTech (now Invoca, following its acquisition), and Marchex in the call analytics space. The company has raised significant venture funding and serves enterprise and mid-market brands as well as agencies. Its acquisition of DialogTech in 2021 significantly expanded its enterprise footprint and product capabilities, cementing its position as one of the largest dedicated conversation intelligence platforms in the market.