Gregg Johnson

Gregg Johnson is the CEO of Invoca, a leading conversation intelligence and call tracking platform used by marketers to connect digital advertising spend to phone call conversions. Under his leadership, Invoca has grown into a prominent player in the performance marketing and AdTech ecosystem, helping brands in industries such as healthcare, financial services, and telecommunications attribute revenue to marketing campaigns through AI-powered call analytics. Johnson joined Invoca as CEO and has guided the company through significant product expansion, including the development of AI-driven signal data that integrates with major marketing and advertising platforms such as Google, Facebook, and Salesforce. His focus has been on bridging the gap between digital marketing attribution and offline customer conversations, a critical challenge for performance marketers. Prior to Invoca, Johnson held senior roles at Salesforce, where he was involved in product and go-to-market strategy. His background spans SaaS, CRM, and marketing technology, giving him a strong foundation in the enterprise software and marketing cloud space.

Last updated Oct 23, 2026 by ATDb automated enrichment