Usabilla
C · Marketing TechnologyAcquired by Momentive (formerly SurveyMonkey)Enabled businesses to capture real-time, contextual customer feedback directly within digital experiences to improve user satisfaction and conversion rates.
Last updated Mar 7, 2026 by AI Enrichment
- Industry
- Customer Experience Management
- Business Model
- SaaS
- Target Market
- Mid-Market, Enterprise
- Employee Count
- 51-200
- Funding
- $1.7M
- Parent Company
- Momentive (formerly SurveyMonkey)
- API Available
- Yes
Market Position
European leader in visual feedback and user experience analytics before acquisition
Overview
Usabilla was a customer feedback and user experience platform founded in 2009 that enabled companies to collect, analyze, and act on customer feedback across digital channels. The platform provided tools for website feedback, in-page surveys, email surveys, and mobile app feedback, helping organizations understand user sentiment and improve digital experiences. In 2019, Usabilla was acquired by SurveyMonkey (now Momentive) and was subsequently integrated into GetFeedback, SurveyMonkey's customer experience solution. The Usabilla brand was phased out as its technology and capabilities were absorbed into the GetFeedback product suite. While the standalone Usabilla product no longer exists as a distinct offering, its feedback collection methodology and technology continue to influence modern customer experience platforms. The acquisition represented SurveyMonkey's strategic expansion into real-time customer feedback and experience management, combining Usabilla's visual feedback tools with SurveyMonkey's broader survey capabilities.
Products & Features
Feedback Button
Visual feedback collection tool embedded on websites allowing users to provide contextual feedback
In-Page Surveys
Targeted surveys displayed within web pages based on user behavior and triggers
Email Surveys
Post-interaction email surveys for collecting customer feedback
Campaign Management
Tools for creating, targeting, and managing feedback campaigns across channels
Key Features
Visual feedback with screenshotsReal-time sentiment analysisTargeted survey triggersMulti-channel feedback collectionAnalytics dashboardCustom branding options
Use Cases
Website optimizationUser experience researchCustomer satisfaction measurementConversion rate optimizationProduct feedback collectionDigital experience monitoring
Customer Segments
E-commerce companiesDigital agenciesSaaS providersFinancial servicesTravel and hospitalityMedia companies
Connections