Usabilla

Enterprise-focused digital feedback and VoC platform, now part of Momentive (formerly SurveyMonkey), competing with Medallia, Qualtrics, and Hotjar

Usabilla is a Voice of Customer (VoC) and user feedback platform founded in Amsterdam that enables organizations to collect real-time feedback from users across websites, mobile apps, and email campaigns. The platform allows businesses to deploy targeted surveys, feedback buttons, and in-page feedback forms to capture contextual insights at key moments in the customer journey. Its visual feedback tools and analytics capabilities help product, UX, and marketing teams understand user sentiment and improve digital experiences. Usabilla gained significant traction in the enterprise market by offering a highly customizable and visually intuitive feedback collection interface, distinguishing itself from traditional survey tools. The platform integrates with major analytics, CRM, and customer success tools, making it a central component of enterprise digital experience stacks. Its customer base grew to include major global brands across retail, finance, travel, and technology sectors. In 2019, Usabilla was acquired by SurveyMonkey (now Momentive Global) for approximately $80 million, marking a significant expansion of SurveyMonkey's enterprise VoC capabilities. Following the acquisition, Usabilla continued to operate as a distinct product and brand within the Momentive portfolio, serving enterprise clients seeking advanced digital feedback solutions. The acquisition allowed SurveyMonkey to compete more directly with enterprise-focused VoC platforms like Medallia and Qualtrics.