Bazaarvoice Research Finds Consumers Are Using AI to Help Edit Reviews, Not Ghostwrite

New data reveals nearly one in four consumer product review writers use AI tools, but the vast majority are using them only to refine grammar and tone New research from Bazaarvoice Inc., the world’s leading platform for collecting and distributing authentic consumer product ratings and reviews, reveals how shoppers feel about the intersection between AI and the online […]

Last updated Mar 23, 2026 by ATDb automated enrichment