Lightricks

Leading AI-powered creative app developer and one of Israel's top tech unicorns, with a dominant position in mobile photo/video editing and an emerging presence in generative AI video production for creators and marketers.

Lightricks is an Israeli creative technology company founded in 2013, specializing in AI-driven photo and video editing applications for consumers, creators, and businesses. Its flagship products include Facetune (the viral portrait-editing app), Videoleap, Photoleap, and the newer LTX Studio — a generative AI video production platform. The company has grown into one of the most downloaded app developers globally, with billions of downloads across its portfolio and a strong subscription-based revenue model. In the AdTech and creator economy space, Lightricks has expanded beyond consumer apps into tools that serve social media marketers, influencers, and brand content teams. Its AI-powered creative suite enables rapid production of ad creatives, branded content, and social media assets, positioning it as a key enabler of performance marketing workflows. The company acquired Beatleap and has invested heavily in generative AI infrastructure, including its own video generation model (LTX-Video), which underpins LTX Studio. Lightricks has raised significant venture funding and is considered one of Israel's most prominent tech unicorns. Its relevance to AdTech stems from its role in democratizing high-quality creative production — a critical bottleneck in digital advertising — and its growing suite of tools aimed at professional content creators and marketing teams who need scalable, AI-assisted visual content generation.