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Popular Pays

Popular Pays

Acquired

Chicago, Illinois, United States · Founded 2013

51-200 employees · $8M

Sourced & current · updated Jun 23, 2026Website

Creator marketing platform that connected brands with social media influencers for authentic content creation and distribution campaigns.

Where they sit

Stack tier: Infrastructure & Data (B)

Influencer MarketingCreative PlatformPerformance Marketing

Mid-tier creator marketing platform operating as part of Lightricks' creator economy portfolio, competing with dedicated influencer SaaS players in the brand-to-creator collaboration space

Ownership

Parent: Lightricks
Pre-call brief from ATDb — sourced from the live database, current as of Jun 23, 2026. Not a static screenshot.