LTK

Leading creator commerce and influencer affiliate platform, particularly dominant in fashion, beauty, and lifestyle verticals with one of the largest curated creator networks globally

LTK, formerly known as rewardStyle and its consumer-facing app LikeToKnowIt (LTK), is a creator commerce platform founded in 2011 by Amber Venz Box and Baxter Box. The platform enables social media influencers and content creators to monetize their content through affiliate links and shoppable posts, while simultaneously providing brands with a performance-based marketing channel to reach highly engaged audiences. LTK operates as a marketplace connecting over 200,000 creators with more than 7,000 retail brand partners globally, making it one of the largest influencer marketing ecosystems in the world. For brands and retailers, LTK offers a suite of marketing tools including campaign management, creator discovery, performance analytics, and paid partnership capabilities. Brands can leverage LTK's creator network to drive product discovery and sales, paying commissions on actual purchases driven through creator content. This performance-based model has made LTK a significant player in the influencer marketing and affiliate marketing space, particularly in fashion, beauty, home, and lifestyle categories. LTK's consumer-facing app allows shoppers to follow their favorite creators and purchase products directly from curated posts, creating a seamless social commerce experience. The company raised $300 million in a 2021 funding round led by SoftBank Vision Fund 2, valuing it at approximately $2 billion. LTK competes with platforms like ShareASale, Impact, and Amazon's influencer program, but differentiates itself through its deep focus on lifestyle creators and its integrated creator-to-consumer shopping experience.